Location 2470 West Happy Valley Rd #1191 Phoenix, AZ 85085

Book an Appointment Today! (623)328-9180

About Us
Our Bridal Shop

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Ivory Row Bridal
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Congratulations on your engagement and welcome to Ivory Row Bridal!

You are getting married! You already said yes to "the one" now let us help you say yes to your dress before you say "I do!"

Located in The Shops at Norterra, (just a couple of minutes from the Loop 101 off of the I-17 and Happy Valley Road), Ivory Row Bridal is a beautifully designed and intimate boutique offering uniquely stunning wedding gowns, all within a price range of $1000-$2500.

We are a local family owned store with years of experience in the Arizona bridal world and we love our brides even more than we love weddings!

Ivory Row is proud to carry bridal designers such as Essence of Australia, Justin Alexander Signature, Lillian West, Martina Liana and Badgely Mischka, as well as many beautiful veils, accessories and bridesmaids gowns.

We would love for you to come and visit us for a fun and memorable Ivory Row Bridal experience. We highly recommended that if you want to try dresses on you call to make an appointment for your convenience so you don’t have to wait for a dressing room.

It should also be noted that it is not uncommon for brides to say "Yes!" to their dress at their first appointment with us, so to be prepared please read our FAQs page.

Let’s make you an appointment!

To make an appointment to experience Ivory Row for yourself simply, click the “request appointment” button on the home page. Alternatively you can call the number below or email us with your name and telephone number as well as the date and time you would like to visit us.

We look forward to meeting you soon and helping you find “the one!”

Contact Us

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Our Bridal Designers

Whether you are looking for a sophisticated mermaid gown, a romantic ball gown, a boho chic gown, or something entirely different, our gowns range from timeless to modern and we aim to have something for every taste! At Ivory Row Bridal, you will find that our designers have been carefully selected after close inspection of their quality, construction, use of fabrics, and value for money. Each designer that we work with must be reliable and experienced, and several are award winning as well!

To see a selection of wedding gowns available at Ivory Row Bridal, please see our Gown Gallery for photos and pricing.

Gown Gallery

Love our selection but still not found the style you're looking for?

While we take every care to show as many of our gowns as we can on our website, we do offer some other gowns and a lot of custom options as well. Alternatively we can sometimes borrow some styles in from our designers for you to try if we do not have them in store. Please refer to individual designers websites to see their entire collections. Borrowing in fees will apply and we usually need about 2-3 weeks notice depending on the gown you want to see.

We carry gowns by the following designers:

Essence of Australia

The Essence of Australia wedding gown line offers a diverse compilation of elegantly crafted designer wedding gowns ranging from glamorous draped satins to alluring laces and soft chiffon. Gowns have innovation couture fit and finishing options such as lace up or zip up back and can be ordered in many varying color shades.

Justin Alexander Signature

Justin Alexander features vintage inspired wedding dresses that make every bride feel sophisticated and glamorous. The signature collection includes modern wedding gowns in lavish fabrications with exquisite attentions to detail.

Lillian West

Whimsy and romance embody the Lillian West collection. Tiered skirts, light lace details, and soft fabrications make this collecting fit for the boho bride.

Badgely Mischka

Hailed by Vogue as one of the "Top 10 American Designers", the design duo of Badgely Mischka has made their mark over the past two decades with glamorous, stylish, and wearable evening wear and accessories.

The Badgley Mischka signature style is simple, streamlined, and thoroughly elegant. "

Sorelle Vita Bridesmaids

Sorella Vita Bridesmaids are designed to bring the hottest runway styles and the latest red carpet trends to the aisles of the most fashion-forward weddings.

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How We're Different
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Family Owned

Family Owned


Ivory Row Bridal is a family owned business with owners who have many years of experience in the Arizona wedding industry.

Customer Service

Quality Customer


We love our brides and pay the upmost attention to detail so that you know that you are in the right hands for your big day!


Dress Alterations

On Site

As an Ivory Row Bride you can trust our reccomended seamstresses who will meet with you here at the store. One less thing to worry about! click here to find out more.