We are located at 2470 W Happy Valley Road, Suite 1191, Phoenix AZ 85085

We are open Tuesday - Sunday from 10am to 6pm!

Call us to schedule (623)328-9180

About Us
Our Bridal Shop

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Ivory Row Bridal
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Congratulations on your engagement and welcome to Ivory Row Bridal!

You are getting married! You already said yes to "the one" now let us help you say yes to your dress before you say "I do!"

Located in The Shops at Norterra, (just a couple of minutes from the Loop 101 off of the I-17 and Happy Valley Road), Ivory Row Bridal is a beautifully designed and intimate boutique offering uniquely stunning wedding gowns, with our gowns starting at $1,000.

We are a locally owned store with years of experience in the Arizona bridal world and we love our brides even more than we love weddings!

Ivory Row is proud to carry designers such as Essence of Australia, Maggie Sottero, Tara Keely, Allure Couture, Madison James by Allure, Lillian West, Hailey Paige and Sorella Vita, as well as many beautiful veils, accessories and bridesmaids gowns.

We would love for you to come and visit us for a fun and memorable Ivory Row Bridal experience. We highly recommended that if you want to try dresses on you call to make an appointment for your convenience so you don’t have to wait for a dressing room.

It should also be noted that it is not uncommon for brides to say "Yes!" to their dress at their first appointment with us, so to be prepared please read our FAQs page.

Let’s make you an appointment!

To make an appointment to experience Ivory Row for yourself simply, click the “request appointment” button on the home page. Alternatively you can call the number below or email us with your name and telephone number as well as the date and time you would like to visit us.

We look forward to meeting you soon and helping you find your dream gown!

Contact Us

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Our Bridal Designers

Whether you are looking for a sophisticated mermaid gown, a romantic ball gown, a boho chic gown, or something entirely different, our gowns range from timeless to modern and we aim to have something for every taste! At Ivory Row Bridal, you will find that our designers have been carefully selected after close inspection of their quality, construction, use of fabrics, and value for money. Each designer that we work with must be reliable and experienced, and several are award winning as well!

To see a selection of wedding gowns available at Ivory Row Bridal, please see our Gown Gallery for photos.

Gown Gallery

Love our selection but still not found the style you're looking for?

While we take every care to show as many of our gowns as we can on our website, we do offer some other gowns and a lot of custom options as well. Alternatively we can borrow styles in from our designers for you to try if we do not have them in store. Please refer to individual designers websites to see their entire collections. Borrowing in fees will apply and we usually need about 2-3 weeks notice depending on the gown you want to see.

We carry gowns by the following designers:

Essense of Australia

Essense of Australia offers everything from classic floral lace dresses and vintage-inspired trains, to sleek and simple gown silhouettes for the chic, modern bride.

Lillian West

Lillian West is a boho lover’s dream. Inspired by the carefree vibe of Ibiza, these gowns are laidback and chic, lightweight for breezy warm days and balmy celestial nights, and effortlessly sensuous for the free spirited bride.

Madison James by Allure

The Madison James Collection is the dream of any modern, sophisticated bride. Featuring fresh silhouettes, avant-garde fabrics and innovative lace textures and patterns, Madison James is equal parts romantic and chic; beading and gorgeous embellishments accentuate the unique, clean designs. The collection aims to highlight the breathtaking beauty of a woman in love.

Maggie Sottero

Maggie Sottero is inspired by modern romantics, big adventures, and happy surprises. They aim to create graceful and enduring bridal looks with a fresh and couture aesthetic.

Allure Couture

Allure Couture collection features incredibly lush fabrics. Beaded lace, English net and rich satin compose gowns that are nothing but glamorous. And look for gilded lace, one of our favorite new elements in the collection.

Tara Keely

Tara Keely bridal collection is designed by Lazaro Perez and is inspired by feminine silhouettes and soft alluring fabrics. With a mix of detailed laces, lush tulles, and accents of shimmering sparkle, this wedding gown collection offers brides the ideal romantic vision. The Tara Keely bridal gown collection is also for the graceful and elegant bride who embodies an effortless beauty and timeless sophistication.

Sorella Vita Bridesmaids

Sorella Vita Bridesmaids are designed to bring the hottest runway styles and the latest red carpet trends to the aisles of the most fashion-forward weddings.

Hayley Paige

Hayley Paige Occasions bridesmaids dresses feature stylish dresses with superior workmanship, and sumptuous fabrics with fashion-forward colors and expert construction and fit. The award winning Occasions collections have rapidly emerged as the world’s preeminent fashion leader.

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How We're Different
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Family Owned

Locally Owned


Ivory Row Bridal is a locally owned business. With an owner who has over 30 years of custom bridal design and alteration experience in the industry.

Customer Service

Quality Customer


We love our brides and pay the upmost attention to detail so that you know that you are in the right hands for your big day!


Dress Alterations

On Site

As an Ivory Row Bride you can trust our in house alterations team. Seamstresses are supervised by our owner to make sure that the quality meets and exceeds your expectations.