We are located at 2470 W Happy Valley Road, Suite 1191, Phoenix AZ 85085

We are open Tuesday - Sunday from 10am to 6pm!

Call us to schedule (623)328-9180

Bridal Gown FAQs
What are your hours?

For your convenience, we are open 6 days a week Tuesday through Sunday from 10am to 6pm daily.

Which designers do you carry?


- Essense of Australia

- Maggie Sottero

- Tara Keely

- Allure Couture

- Madison James

- Lillian West


- Sorella Vita

- Hailey Paige


- Marionat

- Ellie Custom Bridal

Special Occasion and Mother of the Bride Gowns:

- Ellie Custom Bridal

Love our selection but still have not found the style you are looking for?
  • While we take every care to show as many of our gowns as we can on our website we do offer some other gowns and a lot of custom options as well. Alternatively we can sometimes borrow some styles in from our designers for you to try if we do not have them in store.
  • Borrowing in fees will apply and we usually need about 2-3 weeks' notice depending on the gown you want to see.
Do I need to make an appointment to try on dresses?

Appointments are HIGHLY recommended. Why? On the weekends (and some week days) we are often fully booked. We don’t want brides to be disappointed when they arrive excited to try gowns and we are not able to assist them as we are working with other brides.

We are a small boutique with a limited number of dressing rooms and staff. Each bride is allocated her own personal dressing room and consultant, and if you arrive without an appointment there is no guarantee you will be able to try on dresses, as the dressing rooms may already be booked or in use by other brides. We will always give as much help as possible to every person who walks into the our store, and you are always welcome to come in and look at our gowns, but if you want to try on bridal dresses please call us in advance and make an appointment with us to avoid disappointment.

Our appointments are 2 hours long, and as we will usually have appointments immediately prior and immediately following your appointment, so should you arrive early or late, we may not be able to assist you as much as we would like.

To make your appointment click here

If you are unable to make your appointment please let us know as soon as possible as we may have other brides on our waiting list who are excited to see our gowns too!


Can I bring Champagne to the store to celebrate?

We do allow you to bring in Champagne, but we do not provide it!

We are also not able to open the bottle for you. So if you do bring champagne we ask that you bring something to open it as well.

Champagne only!

What sizes can you order and what sample sizes do you carry in the store?

Whatever your dress size is do not worry! The vast majority of the sample dresses that we carry in the store are sized 12, (which is close to a regular size 8) but we also have a selection of gowns sized 16-24. As is true of most bridal stores, your consultant will expertly pin and clip each gown to show it much closer to your body size and shape. We are able to order a size 0- 30 on most styles that we carry.

I’ve found the gown! What next?

Congratulations! It is not uncommon for you to say yes to your dress at your first appointment so here’s what you need to know:

o If you find a dress that you want to order, we will take your measurements, determine the size from the designers chart and get a gown made just for you.

o We will walk you through choices of color/fabric/customization options to choose from to ensure you get your perfect dress.

o We will also take your deposit of 50% at that time and provide you with your contract and terms and conditions that your consultant will go through with you and your order will be placed that day.

o Once you place your order your bridal gown will be made, and will arrive in our salon 4-6 months later.

o You will then have alterations on the gown to achieve an absolutely perfect fit.

then you will walk down that aisle and live happily ever after!

How and when do I pay for my gown?

When you decide on a gown, a minimum 50% non-refundable deposit is made. Please note we do not allow refunds, cancellations, exchanges or returns. This is because when the order is placed with the designer we cannot stop the process. The remainder of the balance is due when the gown is delivered to our store. We will call you to let you know that it is here and you will need to pay the balance within 14 days after we call or upon the first alterations, whichever comes first. Alterations cannot occur on a gown until the gown is paid for in full. If an “off the rack” gown is purchased, it must be paid in full at the time of purchase as you will be taking it with you that day!

How long does it take to make a gown?

Our quickest designer takes around 4 months and our longest designer takes about 6 months (without rush fees). Ideally you don’t want the gown to arrive any later than 8 weeks before the wedding date, as you will need to allow 1-2 months for alterations. We recommend you order your gown no later than 8 months before your wedding date if possible.

Help! I need a gown in less than 3 months!

Yes we can! We can order up to an 8 or 10 week rush. There may also be options in stock depending on the designer and size you are needing.

What is a rush fee?

A rush fee is the fee the designer charges to complete the gown in a shorter amount of time than usual. For an 8 week rush it is 15% of the cost of the gown additional. For a 10 week rush it is 10% of the cost of the gown additional.

Are alterations costs included in the price of the gown?

No, alterations are a separate charge, and here’s why; bridal gowns are ordered in the closest standard size to your size, so alterations vary from bride to bride and dress to dress. Most brides end up needing alterations whether its hemming or tapering with the dress, taking it in or letting it out to make sure it fits your figure exquisitely.

Can gowns be customized to accommodate either my specific taste or religious requirements for my wedding?

Yes, because our gowns are made to order all of our gowns can be customized either though the designer or through our alterations experts. There are endless possibilities while creating your gown, just let us know what you are looking for during your appointment and we can show you examples and turn your dream dress into a reality.

Can I buy your gowns online?

No. None of our designers permit their wedding gowns to be sold online. We HIGHLY recommend you do not buy your wedding gown online because it is something personal that you should be able to try on and see in person. Your wedding dress is something you cherish, so don't take the risk!

I love the images on your website - who took the pictures?

We love to showcase the work of local photographers and have used several on their images throughout our website. Photographers we love:

Amy and Jordan

Charity Maurer

Elyse Hall

Gina Meola

Courtney Sargent

Do you offer steaming services?

Yes! For the costumers who bought there items in store there will be a flat fee of $100. For those who bought there items else where it will be a fee of $150.

Left Leaves
Right Leaves

The alterations that you have on your gown are just as important as the gown that you choose. Ivory Row is a full service bridal store, meaning that you are not alone when the alterations process starts. We will be with you every step of the way, from the moment you say “yes to the dress” until you said “I do”.

With this is mind here is a quick guide to what to expect…

  • Most brides will need alterations of some sort; the cost will vary. Your consultant can give you guidelines at your appointment.
  • You will know that you are in safe hands with our in house alterations team as all fittings are supervised by our store owner who has over 30 years of experience in custom bridal design.
  • Looking to change a neckline or add straps or sleeves? No problem! Our experienced seamstresses will talk you through all the options before you start.
  • Your seamstress will give you an alterations quote that is itemized and in writing at the start, so there are no surprises.
  • Pressing and steaming options are also available. If you bought your gown at our store it is a flat fee of 100$ for everything needing to be steamed. If your gown was purchased else where it will be a fee of $150.
  • If you have any additional questions please let us know by calling 623-328-9180 or emailing us at info@ivoryrowbridal.net